Advocacy Training

Speak out! 

This two or three-day workshop will equip participants with an understanding of advocacy and how it can be used to bring social change, as well as with the tools and resources required to run an advocacy campaign.

This workshop is experiential and focus group work and participants will practically experience using the different tools.

The following topics will be covered:

Introductions and Context


  • What is power?          
  • What are the different types of power?        
  • What are the different sources of power?     
  • What went wrong?     
  • How is power abused?           


  • Advocacy – Unpacking the topic        
  • Some possible alternative phrases           
  • Advocacy – Definitions     
  • Simplest definition           

Human Rights as a tool to address inequality          

  • What are Human Rights?       
  • Characteristics of Human Rights        

A Deeper Understanding of Advocacy          

  • What is the purpose of advocacy?     
  • What does advocacy involve?
  • Where does advocacy take place?     
  • The roles of an advocate include        
  • What is good practice in advocacy?   
  • How does advocacy interact with power?     1
  • How is advocacy done in organisations/faith communities etc.?     

The Advocacy Cycle    

Advocacy Cycle Stage 1: Issue Identification             

  • Issue identification: What is an advocacy issue?       
  • Issue identification: What is important to consider   
  • Cause and Effect – The problem tree
  • The Problem Tree in Practice
  • Developing a ‘Vision for Change’        

Advocacy Cycle Stage 2: Research and analysis       

  • Possible Research Tools         
  • Exploring One Research Area - Stakeholders
    • What are Stakeholders           
    • Allies and opponents
    • Targets            
    • Stakeholder Mapping
    • Classifying your targets          

Advocacy Cycle Stage 3: Plan

  • Goals   
  • Objectives       
  • Activities                     

Advocacy Cycle Stage 4 Taking action           

  • Lobbying          
    • What is lobbying?       
    • Lobby meetings          
  • Mobilising people (campaigning)
    • What does ‘mobilising people’ mean?           
    • Why bother with mobilising people?
    • Good practice in mobilising people    
  • Using media    
    • What is the media?    
    • Media opportunities   
    • Media messages        
    • Good practice in media
  • Social Media   
  • Other Possible Activities        

Advocacy Cycle Stage 5: Monitoring, reviewing, evaluation and learning

  • Why bother with monitoring, reviewing and evaluation?
  • The importance of learning    
  • How to monitor and review advocacy            
  • Review Tools   
  • A Simple Evaluation    

Looking Back and evaluation

Sources and Resources          

Optional module for Faith based organisations

Christians and Advocacy?      

  • What does the Bible say?       
  • What are biblical motivations for advocacy?
  • What can we learn from Jesus about being an advocate?    
  • Should Christians be involved in advocacy?   
  • Why are Churches ideal vehicles for advocacy?         
  • What are the potential problems for the church in advocacy?         
  • The fullness of salvation – only for “one day in heaven”?     
  • Advocacy - a Justice Issue       

Feedback from participants:

  • It challenge me to be more focused on planning goals, objectives and evaluation.
  • I feel more ready to continue with programmes I started; I can improve them and more confident in starting new ones.
  • It was a friendly environment, at first (I) was nervous not sure what to expect from this course but now I am enriched with knowledge and I hope will be able to share with others.